Visitor Conversion

Through a multi-variate testing I redesigned a homepage and annual increase of 250% in signups.

New homepage was designed to to easily communicate value proposition, self segmentation, and an animated video.

Customer Education

Created an animated video to simplify a complex value proposition.

Video was placed on homepage and aided in conversion of new visitors.

Website and Marketing Collateral

Shaped the marketing and product positioning strategy to simplify product offering.

Created uniform communications through different product lines that resulted in customer retention and repeat purchases.

Marketing and Sales Process

Aligned sales process with corporate strategy to improve customer communications, satisfaction and retention.

Streamlined sales, fulfillment, and customer service to increase revenues by 100% YoY.