Marketing and Sales Process
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For a global product reseller, I aligned the sales process with its corporate strategy and steered it to a customer-centric approach to:
- Introduced communication strategy to convey product attributes and relay competitive advantaged to customers.
- Initiated product development strategy based on market research and trend analysis of customer feedback and complaints.
- Streamlined sales, fulfillment, and customer service processes to increase revenues by 100% year over year for the following 5 years.